STOP THE BLEED® is a national public health campaign initiated by the White House in 2015 as part of a federal effort to enhance public health and safety.
The campaign was developed in response to increasing concerns over deaths from traumatic bleeding in emergencies, including mass shootings and natural disasters.
Many lives that have been lost from traumatic bleeding could have been saved if someone at the scene knew how to stop the bleeding before professional help arrived.
The STOP THE BLEED® campaign’s primary goal is to save lives by educating and training the public and first responders in bleeding control techniques, aiming to improve survival rates in situations where severe bleeding occurs.